Analytics & Insight

Turning audience data into decisions that move markets.

Digicrest is a boutique media & marketing analytics consultancy — building the pipelines, dashboards, and measurement frameworks teams act on. Across MENA and beyond.

6+
MENA markets served
10+
TV & radio measurement systems built
100%
automated reporting pipelines
1
senior partner, full accountability
What we do

Built around the decisions
your data should serve.

End to end — from raw survey export to a dashboard your stakeholders trust. One toolkit, no hand-off gaps.

Audience Measurement

TLM & RDM systems — TRP, reach, share, time-spent — across linear TV and radio, tuned to each market.

Data Pipelines

Python automation that turns messy, multilingual exports into clean, analysis-ready datasets — every time.

Dashboards & BI

Tableau and Power BI built around the KPIs your stakeholders actually decide on — not vanity metrics.

Competitive Intelligence

BTL, campaign and market monitoring distilled into clear, comparable signals you can act on fast.

How we work

A method, not a black box.

The person who designs your model builds it. Four steps, complete accountability.

01

Frame

Define the decision the data must serve before a line of code is written.

02

Build

Engineer the pipeline and measurement logic — robust, repeatable, documented.

03

Visualise

Surface it in dashboards stakeholders trust and can explore themselves.

04

Iterate

Refine as markets, channels, and questions evolve over time.

Selected work

From thousands of raw records
to a single source of truth.

Case study

Banking BTL intelligence

KSA · competitive monitoring
The challenge

Thousands of raw competitive-intelligence records, in mixed Arabic and English, with no consistent structure for analysis.

What we built

An automated Python pipeline: melt, translate, classify into market categories, and output Tableau-ready data plus aggregated reports — with live image links preserved end to end.

The result

Reporting cycles cut from days to minutes, with a single source of truth the client could explore interactively.

Get in touch

Let's build your
source of truth.

Tell us about the data problem you're wrestling with. We reply to every serious enquiry within two business days.

Replies within 2 business days
Based in Tunisia · serving MENA

Your message goes straight to our inbox. We never share your details.

Thank you — message received.

We'll be in touch within two business days.